Initiative kicks off on Sunday November 10th at the Regent Street, London store.
Hamleys is hosting a series of exclusive Moshi Monsters: The Movie road shows across its four stores: London, Cardiff, Glasgow and Dundrum (Dublin).
Each store will feature character appearances from Poppet and Katsuma against a movie themed backdrop. Kids will also get the chance to have a special photo shoot with the mysterious Great Moshling Egg, which is central to the upcoming movie story line.
Hamleys will also be hosting a competition on its website until December 20th for fans to win four annual passes for Cineworld in conjunction with Universal Pictures.
It will also be handing out stickers throughout the activity, as well as showcasing the trailer for the movie. The official soundtrack will also be aired for the first time and the movie release will be tagged on local radio stations.
The Glasgow store will feature all six Moshi Monsters together for the first time in Scotland on Sunday November 17th, as part of the store’s ‘bringing toys to life’ campaign this Christmas.
“We have a fantastic retail partnership with Hamleys and we’re excited to bring the magic of Moshi Monsters to their kingdom,” said Clare Wiggins, manager of global live and events at Mind Candy. “The movie is hugely exciting for kids around the country and we feel like a road show is a great way to get them directly involved.”